During the summer of 2016, the brand “Birra Moretti” has operated an increase in out-of-home advertising activities at many of its flagship stores located along the Romagna Coast. As part of these marketing activities, we have been commissioned to enhance innovatively the visual communication elements of the Heineken group brand in the Fantini Club of Cervia. For this work we have opted for a video production project by installing a display in the piadina shop of the Fantini Club. The range of products branded Birra Moretti and culinary specialties of the Fantini club took life through dynamic animations of photographic and video content, combined with the technique of motion graphic. The goal of the video installation designed for Birra Moretti has been coordinating the production of promotional and advertising messages with distinctive components of its visual identity.