Project Info

Visual interaction, computer graphics and multimedia have colored the event of the known clothing brand Pal Zileri dedicated to the launch of the new Pal Zileri Optical line. The event was characterized by the theme of the interaction between the viewer and the source of visual message in the contemporary digital era. The video installation has been realized by using a webcam, a screen and geometric forms. The viewer’s movement, read by the webcam, interacted with screen patterns and generated the effects and the optical illusions own of the optical art to which the new clothing collection of the italian brand is inspired. This type of multimedia installation has entertained the guests of the evening involving them in a new visual entertainment experience.

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