For Milan Fashion Week 2024, Aelion oversaw the technical and artistic direction of “Kontatto and the City,” the event marking the official debut of the Bologna-based brand in Milan. For this production, we transformed the prestigious Palazzo del Ghiaccio into an immersive environment, where the historic architecture was reimagined through a highly emotional visual and sound project.

The fashion show unfolded around a K-shaped catwalk, the brand’s initial, designed by Kontatto. We created an integrated lighting, video, and sound system around the catwalk. We curated the original soundtrack, designed to accompany the show in a narrative, rhythmic, and elegant way.

For the lighting design, we designed a system capable of enhancing both the stage layout and the location’s historic architecture, ensuring visibility and atmosphere throughout the show. The event’s entrance was highlighted by an immersive tunnel created using video mapping, while a series of LED walls supported the brand’s visual identity and enhanced the overall visual impact.