This project was born from a clear need: to align the image of Monkey Factory with its true urban and informal nature. Our goal was to create a strong visual identity by transforming the complex image of the past into a real industrial “stamp”.

To do this, we started from the heart of the brand. The monkey, the undisputed symbol of the venue, was redesigned with a sharper, punchier, and highly scalable silhouette. We removed unnecessary details and stylized the glass, pairing the icon with a highly textured logotype.

The atmosphere of the venue also guided the choice of the color palette: we aimed for bold contrasts to match the neon lighting of the interior, combining nocturnal tones with more organic and luminous colors.

In addition to the visual restyling, we developed a new website that perfectly reflects the soul of the factory, offering users a smooth and immersive browsing experience. A dynamic digital menu is integrated within it, easily accessible by scanning the QR codes placed around the venue.