For the inauguration of the new Pasquarelli Auto hub and the launch of the new Audi models, we designed an immersive event celebratinginnovation, sustainability, and progress.
Aelion oversaw the entire event ecosystem, taking care of the planning, technical and artistic direction, and the visual and lighting design of the spaces.
The centerpiece of the event was astunning video mapping display that redefined the volumes of the external façade. We transformed the showroom architecture into a dynamic stage, combining motion graphics and 3D content to narrate the brand’s evolution into the future. The performance guided guests through a visual journey dedicated to Audi technology and the values of Pasquarelli Auto.
The second day of the event saw a transformation of the technical spaces: the dealerships and workshop were converted into an emotional exhibition space. We oversaw the entirelighting design, transforming the industrial space into a captivating setting through the use ofLED mapping.
Thanks to a targeted design of light flows and volumes, we supported the owners in showcasing the products, making light the key element guiding guests’ gaze through the new models and architecture of the new hub.
