Portico Zambeccari – Advertising spot

At the owner’s request, we produced a commercial for Portico Zambeccari in Bologna, showcasing its interiors and the shopping arcade beneath its portico on Via Farini. The project stemmed from the owner’s desire to narrate “a day at Palazzo Zambeccari”: a visual tale that begins with the solemnity of the morning and culminates in the elegance of the evening. We orchestrated a narrative that highlighted the building’s architectural prestige while maintaining a dynamic focus on the shopping arcade and the daily activities that bring the portico to life.

We then edited video footage—including drone footage—of the artwork, frescoes, and spacious rooms of the building, along with a time-lapse of the bustling daily life of Portico Zambeccari.

In addition to the main commercial, the production was developed into a series of assets optimized for the social media campaign, including reels and short-form content designed to maximize digital engagement.