Aelion was selected by the Sassari Chamber of Commerce for the “Vetrine 4.0” project, an initiative aimed at redefining local marketing channels through cutting-edge multimedia solutions. Our work focuses on creating display tools that enhance the value of local products, offering brands a contemporary language with a high emotional impact. We have designed versatile installations, ideal for transforming showrooms, trade shows, and events into interactive storytelling spaces.
The heart of the installation is an EPS sculpture depicting a wine bottle, created in collaboration with our partner Alex Pop. Through video mapping, the object’s inert surface comes to life, becoming a dynamic canvas for animated graphics and customized narrative content.
For this project, we developed animations dedicated to various iconic objects, including glasses, a watch, a bottle of myrtle, a hiking shoe, and Sardinian cheese, creating a dynamic visual narrative that highlights the uniqueness of local products.
Thanks to this compact and versatile solution, the public can explore details, colors, and textures in an innovative display language, perfect for retail marketing and local promotion.
