Aelion was selected by theSassari Chamber of Commercefor the “Vetrine 4.0” project, an initiative aimed at redefining local marketing channels through cutting-edge multimedia solutions. Our work focuses on creating display tools that enhance the value of local products, offering brands a contemporary language with a high emotional impact. We have designed versatile installations, ideal for transforming showrooms, trade shows, and events into interactive storytelling spaces.
The heart of the installation is anEPS sculpturedepicting a wine bottle, created in collaboration with our partnerAlex Pop. Throughvideo mapping, the object’s inert surface comes to life, becoming a dynamic canvas for animated graphics and customized narrative content.
For this project, we developed animations dedicated to various iconic objects, includingglasses, a watch, a bottle of myrtle, a hiking shoe, and Sardinian cheese, creating a dynamic visual narrative that highlights the uniqueness of local products.
Thanks to this compact and versatile solution, the public can explore details, colors, and textures in an innovative display language, perfect for retail marketing and local promotion.
