For FOOD INGREDIENTS EUROPE 2017, among the world’s most important trade fairs dedicated to the confectionery industry, we took care of thedesign of D’Orsogna Dolciaria’s multimedia exhibition standtogether with our partner Staff srl.
The project celebrated the company’s evolution, from its beginnings in 1957 to its current position as a leading multinational. Thanks to complete creative freedom, we translated the values and complexity of industrial processes into a dreamlike and engaging imagery, drawing inspiration from the atmosphere of Charlie and theChocolate Factoryto transform the technical display into a magical and memorable narrative.
For the exhibition space, we oversaw the entire multimedia content production through an integrated system ofdisplays, projections, and holographic technologies.
The heart of the installation included a9-meter video mappingand two holographic showcases dedicated to the visual breakdown of the brand’s iconic products.
We 3D modeled every ingredient and garnish from the catalog, transforming them into dynamic choreographies that float around the actual product. A narrative journey capable of combining corporate storytelling with fantastical scenarios, maximizing the stand’s appeal.
The project wasan excellent opportunity to try our hand at holographyand the studies and progress made in the field. The exhibition stand was equipped with 2 branded holographic display cases, positioned in the entrance area.
The installation caught the gazes and attention of the operators present at the fair, not only for the creativity of the idea and the 3D animations reproduced and “suspended” inside, but also for thegreat digital marketing potential of this technology.
