For the launch of Fugassa, we designed an integrated communications ecosystem capable of combining Italian tradition with a contemporary marketing approach.

The creative process began with the development of thevisual identity: we brought the logo and tagline to life, combining colors and typography with a tone of voice consistent with the brand’s spirit. This identity was then applied to every physical touchpoint of the venue, from menu design and promotional materials (flyers, loyalty cards, and totems) tovisual merchandisingand interior and exterior graphics.

To fuel the digital narrative, we produced a compellingphoto and video reportage, highlighting the quality of the ingredients and the venue’s atmosphere.