To mark the launch of the new Pal Zileri Optical line by the Vicenza-based clothing brand of the same name, we created aninteractive video installationin which the viewer’s movements, read by a webcam, interacted with the patterns transmitted by the screen, generating optical illusions typical of the optical art that inspired the new collection and the sponsorship event, Optical Takeover.

The installation, a project halfway between digital signage and multimedia entertainment, involved the guests of the evening in new entertainment andreal-time visual experiencesand was created in collaboration with Full Frame Figure and Videogang.