Since 1976, Perseo Group has professionally managed the entire building materials supply chain in Abruzzo. To visually translate their solid experience, we created an identity from scratch capable of clearly expressing the strength, circularity, and integration of the services offered. Our goal was to unify the different souls of the company under a single, authoritative, and unmistakable brand.

We started with the design of the new monogram, which unites the letters P and G in a continuous and compact geometric path. The square and imposing lines recall blocks of stone and the stability of infrastructure, while the interconnected stroke symbolizes the flow of recycling and earthmoving. The color palette also reflects this balance: orange represents the energy of the machinery and technological innovation, while graphite recalls the deep connection with the subsoil and raw materials.

In addition to the corporate identity, we designed and developed the new corporate website to extend the brand’s presence online. The platform intuitively illustrates the entire service supply chain, from quarry extraction to sustainable waste management, ensuring smooth navigation and offering users a direct and professional point of contact with the company.

Finally, we applied the new identity across all physical and operational touchpoints. We took care of every detail: from the layout of the Company Profile to the high-visibility clothing, up to the high-impact branding for heavy vehicles. Every element has been designed to ensure maximum recognition on the construction site and on the road, ensuring that the image of Perseo Group always reflects the excellence of a true strategic partner in the territory.