In 2019, the Municipality of Valsamoggia commissioned us to develop its new territorial brand. The project emerged from an extensive participatory design process—carried out in collaboration with CO Gruppo—aimed at creating a visual identity that faithfully reflected the community.
Through four workshops—which helped lay the groundwork for the subsequent logo creation using Lego Serious Play—we engaged local institutions, associations, and businesses, transforming a multitude of visions into a unique and representative brand.
Drawing on insights from the workshops, we translated the theoretical concepts of plurality and connection into a distinctive graphic language. Our primary inspiration came from the Samoggia stream: we explored the imagery of its riverbed, transforming the mosaic of pebbles and gravel into a visual system composed of points, lines, and polygons.
To represent the union of the various municipalities into a single entity, we employed a specific geometric model: the Voronoi diagram. This mathematical partition allowed us to capture the spatial layout of the Valsamoggia area, creating a dynamic brand available in five color variations. Each color identifies a specific area of tourist interest, ensuring an immediate, flexible visual identity that is deeply rooted in the local territory.
Finally, we developed the graphic concept for the municipality’s bimonthly publication, designing the new cover and a modular layout grid to optimize the promotion of local activities. The system was rounded out with a series of templates for flyers and posters, providing the authorities with a consistent, professional tool for local communication.
