In 2019, the Municipality of Valsamoggia entrusted us with the development of its newterritorial brand. The project was born from an in-depthparticipatory design process, carried out in collaboration with CO Gruppo, with the goal of creating a visual identity that faithfully reflects the community.
Through four workshops, which helped us lay the foundation for the subsequent creation of the logo usingLego Serious Play, we engaged local institutions, associations, and businesses, transforming a diverse range of visions into a single, representative brand.
Drawing on the input that emerged from the workshops, we translated the theoretical concepts ofplurality and connectioninto a distinctive graphic language. The primary inspiration came from the Samoggia stream: we explored the imagery of its riverbed, transforming the mosaic of pebbles and gravel into a visual system composed of points, lines, and polygons.
To represent the union of the different municipalities into a single entity, we applied a unique geometric model:the Voronoi diagram. This mathematical partition allowed us to iconize the spatial layout of the Valsamoggia areas, creating a dynamic brand available infive color palettes. Each color identifies a specific area of tourist interest, ensuring a visual identity that is immediate, flexible, and deeply rooted in the local area.
Finally, we developed the graphic concept for theMunicipality’s bimonthly editorial, designing the new cover and a modular graphic grid to optimize the promotion of local businesses. The system was completed with a series of templates forposters and billboards, offering institutions a coherent and professional tool for communicating throughout the area.
