The process transforms an idea into something real. We change, we remake, we go back. It is there, in that intermediate space, that things finally take the right shape.
For WMF 2026, we invited the audience to explore this space of transition and continuous discovery. From June 24 to 26, our stand transformed into an open laboratory where Digital Art and Interaction Design seamlessly merged. Everything within the exhibition space lived on a continuous breath made of action, reaction, and relationship. The movement of the visitors altered the environment, the system responded to their presence, and, in that exact moment, the artwork came to life.
During the three days of WMF, our stand came to life through experiences designed to constantly dialogue with the audience. Everything started with the AI Mirror, where we wanted to give a tangible form to the idea that each of us is a work of art. People stopped in front of the screen and saw their movements transform in real time thanks to artificial intelligence, discovering visual interpretations that could only exist thanks to their decision to interact.
This drive for active participation naturally expanded towards Digital Painting. In front of this large canvas, each user’s gesture left an indelible mark on the screen, demonstrating what truly happens when image, body, and technology influence each other to create something unexpected.
The desire to get involved found further space with AI Photo Art, the installation that made visitors the true protagonists of our exhibition space. It was enough to pose in front of the totem to let the algorithm process the instant shot, returning a unique artistic masterpiece where technology provided the blank space, but the inspiration remained profoundly human.
