For the Baclas restaurant, we developed an integrated communications strategy aimed at completely redefining the brand’s identity and market positioning. The creative process began with a thorough restyling of the logo and corporate identity, which was then extended to the graphic design of the printed menus, with a particular focus on promoting the gluten-free offerings.

To strengthen the digital presence, we continuously oversee the production of visual content through photo shoots and promotional videos, managing social media channels (Facebook and Instagram) daily to transform the restaurant’s products into an engaging and effective narrative. To complete the digital ecosystem, we designed an optimized showcase website, an essential tool for ensuring seamless, modern, and results-oriented web communication.