In collaboration with Radio Sata and Riccardo Collina (Centergross), we created “Flower Bomb,” the exclusive fashion show for KONTATTO‘s Spring/Summer 2020 collection. For this project, we transformed the prestigious setting of Galleria Astuni in Bologna into a sensorial ecosystem where fashion interacted with light and sound design.
The Main Collection was designed around four themes: “Desert,” characterized by an earthy color palette; “Romantic,” for dresses with a spring-like, ethereal feel in pastel shades; “Tropical,” featuring vibrant colors and colorful jungle flower patterns; and “Evening,” a collection of evening dresses in vibrant colors.
Under the direction of live designer Martino Ghidoni, we oversaw the set design and lighting choreography, creating fluid transitions that followed the narrative evolution of the garments on the runway. At the same time, we oversaw the audio setup and soundtrack, remixed specifically to perfectly synchronize the models’ pace with the visual intensity of the show.
Aelion acted as the sole technical coordination center: from set-up to live direction, up to the final dismantling. Our artistic direction ensured absolute stylistic consistency throughout the show. To maximize the collection’s promotional impact, we also produced a professional photo and video reportage, providing KONTATTO with the digital content needed for post-event strategic communication.
