In collaboration with Radio Sata and Riccardo Collina (Centergross), we created “Flower Bomb,” the exclusive fashion show for KONTATTO’s Spring/Summer 2020 collection. For this project, we transformed the prestigious setting of Galleria Astuni in Bologna into a sensory ecosystem where fashion engaged in a dialogue with light and sound design.
The Main Collection was designed around four themes: “Desert”, characterized by a palette of earthy colors; “Romantic”, for dresses with a taste of spring, in pastel colors; “Tropical” in bright colors, with colorful patterns of jungle flowers; “Evening”, the collection of brightly colored evening dresses.
Under the direction of live designer Martino Ghidoni, we managed the set design and lighting choreography, creating fluid transitions that mirrored the narrative evolution of the garments on the runway. Concurrently, we handled the audio setup and the soundtrack—remixed specifically for the event—to perfectly synchronize the models’ pace with the show’s visual intensity.
Aelion served as the sole technical coordination hub, managing everything from setup and live direction to final teardown. Our artistic direction ensured absolute stylistic consistency throughout every stage of the fashion show. To maximize the collection’s promotional impact, we also produced professional photo and video coverage, providing KONTATTO with the digital assets needed for strategic post-event communication.
