In collaboration with Lamborghini Squadra Corse and FFF Racing Team, we designed the set for the global launch of the Essenza SCV12, the track-only hypercar produced in just 40 units.
Inside the Lamborghini hangars, we oversaw an integrated production that combined video mapping and digital scenography. Through millimetric projection on the bodywork, we highlighted every aerodynamic detail of the vehicle, while a LED wall system broadcast synchronized VFX and motion graphics.
The result was a visually impactful ecosystem, designed to become the official cinematic set for the launch commercial.
We consolidated our collaboration with Lamborghini Squadra Corse by designing a multimedia Private Room dedicated to the presentation and sale of the Essenza SCV12. To offer potential buyers an immersive purchasing experience, we transformed the showroom into a 180° digital ecosystem.
The setup includes dynamic projections of company logos enhanced with 3D effects, i.e., brand mapping, and a holographic display case for displaying digital models of the hypercar.
We also implemented a remote management and broadcast system, allowing operators to broadcast technical content and informational slides in real time directly from their mobile devices.
