UpTown Torino, Building Torino S.p.A.’s ambitious redevelopment project, transforms a former student residence into a cutting-edge luxury residence. While awaiting construction completion, Aelion designed an exclusive immersive experience for potential tenants. We transformed a raw space into a temporary digital showroom, where video mapping technology allowed for a preview of the spaces, making the architectural excellence of the project tangible before its completion.

In collaboration with Elio Sereno, Building’s interior design partner, we created an impromptu 3D Virtual Room capable of blurring the gap between design and reality. By integrating high-quality physical furnishings with volumetric projections on the walls, we simulated finished spaces where the styles, textures, and graphics of the wallpaper perfectly complemented the actual furnishings. Elio Sereno’s patterns were translated into digital animations, allowing future owners to experience the atmosphere, colors, and sophistication of the Uptown apartments.